BMG Label Group will launch a new hip-hop label named Battery Records and it will be run by Neil Levine.
The New York Post revealed the news, saying the imprint will sign and develop upcoming rap artists, establishing them for mainstream success.
Those who show signs of being a promising future star, will then be upgraded into BMG's RCA and Zomba divisions.
Back to Neil Levine, he is the founder of Penalty Records and also helped to improve EMI's Imperial label into releasing successful artists like Nelly and Fat Joe.
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